Tuesday, May 19, 2009


(click on image for full screen view)

The time when critical thinking is most important is when something sounds logical. The dairy “checkoff”, or as the proponents like to call it dairy promotion, a deduction from farm milk checks to encourage increased consumption of milk through advertising and promotion is an example of something which sounds good.

Has it worked? By all appearances, no.

Promoters base the case for the checkoff program upon presuppositions which are not provable but are assumed as true.

However, the money rolls in. And now, USDA has proposed rules for assessing imports dairy products. See today’s Federal Register http://frwebgate4.access.gpo.gov/cgi-bin/PDFgate.cgi?WAISdocID=777113406262+9+2+0&WAISaction=retrieve

Imported products will be assessed at a rate of $0.075 per hundredweight equivalent. According to the listing dairy powders, such as MPCs and caseins will be included.

Talk about an enforcement nightmare!

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