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There is a very old expression about calling a spade a spade, meaning digging tool. Within present day dairy language we have the term "risk management." Somehow or another, by participating in the milk futures market you too could be a winner.
Apparently, milk futures are not enough. If all goes as planned, there will be cheese futures mid-2010 - or so the Chicago Mercantile Exchange (CME) hopes.
Futures are gambling. According to: http://www.investopedia.com/terms/z/zero-sumgame.asp
What Does Zero-Sum Game Mean?
A situation in which one participant's gains result only from another participant's equivalent losses. The net change in total wealth among participants is zero; the wealth is just shifted from one to another.
Investopedia explains Zero-Sum Game
Options and future contracts are examples of zero-sum games (excluding costs). For every person who gains on a contract, there is a counter-party who loses. Gambling is also an example of a zero-sum game.
Cheese futures will require approval by the Commodities Futures Trading Commission (CFTC). We can hope that the CFTC will not approve the new gamble, because, I suspect, the dairy farm community will be left holding the bag.
In the meantime, it is best to call a spade a spade.