Wednesday, July 14, 2010

Play 60

Note the promotion of skim:

July 12th, 2010

Dairy farmers, through the National Dairy Council (NDC), have provided child nutrition, research, education, and communications to schools for over 95 years and the newest program is called “Fuel Up to Play 60.” NDC Executive Vice President, Jean Ragalie, reported in Monday’s “DMI Update” that it’s a partnership between the NDC, the National Football League, and USDA.

In its first year it’s already in 60,000 schools across the U.S., according to Ragalie, and is expected to continue to grow. When asked why it’s so popular, Ragalie said it came about at the right time and the right place.

“Kids are fatter, weaker, and wider than ever before,” Ragalie said, “And schools are a critical place for us to get our students and youth eating better and moving more and this program is a one-stop shop for schools to look at nutrition and physical activity.”

One of the “magic formulas,” she said, is that it encourages kids to eat more of the foods that they aren’t eating enough of, which includes low fat and fat free dairy products. The program will get even more dairy products into the schools, she concluded, “so kids are eating more nutrient rich foods than ever before.”

The last paragraph:

The United States Department of Agriculture (USDA) has joined this effort. Its involvement and educational resources also maximize reach and impact for the program. Fuel Up to Play 60 is funded with an initial private-sector financial commitment of $250 million over five years by America's Dairy Farmers. Funding is expected to grow as government, business, communities and families join this effort. More than 60,000 - or 60 percent - of the nation's 96,000 private and public schools are currently enrolled in Fuel Up to Play 60.

$250,000,000 You would have thought someone would have checked the science.

(Reuters Health) - The amount of calcium and vitamin D in the diet appears to have little or no impact on the risk of prostate cancer, but the consumption of low-fat or nonfat milk may increase the risk of the malignancy, according to the results of two studies published in the American Journal of Epidemiology.


In an overall analysis of food groups, the consumption of dairy products and milk were not associated with prostate cancer risk, the authors found. Further analysis, however, suggested that low-fat or nonfat milk did increase the risk of localized tumors or non-aggressive tumors, while whole milk decreased this risk.

Fads prevail over everything. Dairy farmer money should be withdrawn from this project.

1 comment:

  1. "This study, conducted between 1993 and 2002, included adults between 45 and 75 years old, were primarily from five different ethnic or racial groups, and lived in California or Hawaii."

    45 - 75 year old adults are not the target group of Fuel up to play 60.

    A statistically significant coefficient of 0.000000001 (you get the point) for low-fat or reduced fat milk would be enough to make the statement accurate but it is MISLEADING.

    Anything to get dairy consumption UP is a good thing. To suggest a link to cancer would do just the opposite and possibly damage dairy consumption and maybe even prices for a LONG time.